Cisco CX
What is Customer Experience? According to Forrester, “A CX strategy must serve as a roadmap to actualise, deliver, and measure progress toward the customer-centric goals of the business.”
Ingram Micro are here to guide you through the whole process. From qualification to profit – take advantage of this new way of selling.
We’ve created this guide to help you understand and realise the value of this new approach to selling – the Customer Experience.
Why Customer Experience?
Customers are increasingly moving to Software-as-a-Service (SaaS) and recurring offers to enable their digital transformation.
These offers hold tremendous value for customers, because you don’t need the same up-front investment typical hardware-led solutions require. That means customers can accelerate innovation, reduce risk, and achieve better business outcomes faster. It also means customers are more likely to abandon a vendor or partner if their business outcomes are not realised.
This makes a focus on customer experience critical to succeeding in a SaaS/recurring revenue world. It also presents tremendous opportunity for us to help customers achieve their business outcomes together, by delivering value-added services after the initial purchase.
Opportunity throughout the Lifecycle
To take full advantage of the software, SaaS, and services opportunity, deep technical expertise is absolutely critical. By working with Ingram Micro, who hold the Cisco Customer Experience Specialisation, we can enable partners to strengthen their portfolio and extend their capabilities to land and expand opportunities.
Our dedicated customer success practice has the right people, tools, processes and infrastructure to best support end customer organisations throughout the lifecycle using the technology, professional services and ongoing support that our partners provide. Using a proven methodology to engage the customer’s business units and IT team, our Customer Success team ensures that business outcomes can be delivered and measured throughout the engagement, demonstrating a successful engagement and maximising ROI.
- Aid customer retention – ensure a great customer experience & build long-term relationships
- Drive recurring annuity business – renewal becomes automatic resulting in predictable revenue streams
- Win more business – understand what a customer wants to achieve and deliver associated professional services
- Drive end user consumption – in line with Cisco’s focus as a software vendor
- Keeps an ongoing dialogue with the customer
- 100% channel focus only, no conflict of interest
- Identify additional revenue streams - licensing, adoption services, PS, MS, increasing footprint
- Multi-vendor – market awareness and expertise of multivendor challenges
- Increase chance of increased revenue bookings up to 15% higher
- Partners investing in a lifecycle practice have a 2x higher growth for recurring business (CX and software)
- Increase speed to adopt new capabilities - accelerate success
- Use technology to drive operational efficiency
- Maximise ROI – use all solution features
- Leverage external expertise – to give clarity around business drivers
- Peace of mind – that technology investments will deliver desired business outcomes
Ingram Micro Services
Ingram Micro Services are designed with you in increase customer confidence, loyalty and in turn, grow revenue through continual engagement
- End-to-end support across the whole sales, product and services lifecycle to grow revenues and strengthen customer engagements
- Account Manager ownership solution design, business development through to awareness & enablement
- Vendor alignment and early buy-in
- Value-add services to strengthen your portfolio & meeting your customers needs Vendor engagement and early buy in
- Value-add services to strengthen your portfolio & meeting your customers needs
